Radio: Background Noise or Consumer Whisperer?
Writing radio spots that land - while they unload the dishwasher
Saying Everything to Everyone, All at Once
Instead you’ve said nothing to anyone
Up the Stakes to Make Your Viewer Care
If everything’s fine, what are you fixing?
How to Be Really, Really Persuasive
Clue: talk about them, not you
Script First, Then Shoot
Why skipping the script costs time and money
Brand Voice & Video: Say It Like You Mean It
If your script could belong to any brand, it probably shouldn’t belong to yours
Video Scripts: Essential Ingredients
How to make a showstopper - not 90 seconds of nicely lit waffle
Brief Encounter
The tragedy of what’s left unsaid
How to Write Voiceover
Rhythm, tone and timing tips for any budget