Brand Voice & Video: Say It Like You Mean It

We know that video works: it drives leads, conversions, and ROI at standout rates compared to other content types. And we also know how noisy it is out there.

Making your video cut through isn’t just about what you say - it’s also how you say it.

Brand voice is more than just tone or style. It’s the personality behind your message; the way your brand speaks to its audience.

And in video, where sound and vision work hand-in-hand, it’s absolutely critical.

Video is everywhere, from social feeds to websites to internal comms. Your voice needs to be recognisable and consistent across platforms.

A solid brand voice supports storytelling. It carries your narrative and helps shape how the audience feels about your brand.

And audiences look for authenticity. A video script that feels ‘real’ builds trust, while a generic or inconsistent tone quickly loses a viewer’s attention. It’s like we’re wired to switch off when faced with a message that isn’t ‘human’.

When writing video content, I work closely with clients to understand their brand voice, often helping to define it if it’s still evolving. The best scripts don’t just deliver information; they deliver your brand’s personality, loud and clear, helping you build connection with your audience.