From Danish, Swedish and Norwegian to English.
Natural English scripts and messaging for video, campaigns and business communication
For agencies, producers and Scandinavian organisations
Turning Danish, Swedish or Norwegian source material into English?
I’ll provide scripts and messaging that feel natural, not translated.
Useful for
Campaign copy
Message development
Branded video scripts
Corporate video scripts
Internal comms scripts
Explainer films
Voiceover and narration
Website and landing page copy
Script editing and rewriting
English versions of Scandinavian campaigns
AI-translated English drafts that need a human rewrite
Especially when the starting point is Danish, Swedish or Norwegian source material, or an English version that's accurate, but flat.
A foot in both worlds
I’m half English, half Danish and a dual UK–Danish national.
I've lived and worked in Copenhagen and Stockholm, and have professional experience writing and producing broadcast campaigns in Swedish, Danish and Norwegian for Scandinavian broadcasters and production companies.
Alongside my Scandinavian background, I bring senior UK broadcast experience, including campaigns for the BBC, Sky and Channel 4. That means I understand not only the source material and cultural context, but how to shape English scripts that communicate clearly, naturally and credibly with an audience.
Today, I use that combination to help agencies, producers and Scandinavian teams create English scripts and messaging for international audiences — especially where tone, rhythm, trust and cultural register matter.
Three ways I can help
Review
For English scripts, voiceover or campaign copy that are accurate, but not quite landing yet.
Adapt
For translated or AI-drafted English that needs to sound more natural, spoken or culturally appropriate.
Shape
For projects that need an English script or message route built from Danish, Swedish or Norwegian source material, notes or transcripts.
What working together looks like
You can send me a Danish, Swedish or Norwegian source script, an existing English translation, interview transcripts, notes or an early draft.
I’ll first clarify the audience, purpose, tone and practical requirements — including duration, voiceover, visuals and any existing brand language. Depending on what you need, I can review the English and recommend changes, adapt an existing translation, or shape the material into a new English script.
You’ll receive clear, natural English that preserves the intention and personality of the original, while working properly for the audience, format and spoken delivery. I can also respond to feedback and refine the script through the approval process.
Lost in translation
Things that Scandinavians know that Brits don't:
Janteloven isn't 'Tall Poppy Syndrome' (doesn't even start to cover it, tbh)
Small talk is an affliction
Being direct isn't rude. It's actually considerate
To be fair, any decent copywriter on either side of the North Sea would agree with that last point. A call to action worth its salt acknowledges the audience's time: the copy is precise, instantly understandable and easy to act on.
Scandinavian business communication is often more direct and egalitarian than British business English. It gets to the point quickly and says what it means. No unnecessary ceremony here.
The problem comes when that directness has to travel into English.
Because you can't simply translate the words. You have to keep the clarity and confidence without making the brand sound brash or cold.
When the English is accurate, but something has gone
AI translation can be precise and blisteringly quick. But corporate video scripts, speeches and explainers need more than accuracy.
You've fed your script into the machine. The English version it spits out may be grammatically correct, but the copy you spent days on now feels flat and, well, boring. The information is still there, but the warmth and conviction have disappeared.
Sometimes the translation stays too close to the source. The rhythm feels unnatural and the voiceover sounds written rather than spoken.
Sometimes the opposite happens: Scandinavian restraint gets replaced with a loud, salesy style that feels inflated or culturally wrong. And your warm, intelligent brand voice? Gone.
Or the register shifts. A message that began in a genuine, less hierarchical tone now sounds like an old-school corporate edict from the top.
Then there are practical problems. A line that sits neatly in Swedish, Danish or Norwegian may overrun in English. Prune it back to fit and you risk losing the nuance or humour that made the original work.
This is where I come in: helping Scandinavian communication land more clearly and naturally in English.
Keeping your company’s personality in the message
I work from Danish, Swedish, Norwegian or English source material and turn it into scripts, voiceover and messaging that sound as if they were written in English in the first place.
That might mean finding a more natural English phrase. Reshaping a line that looks fine on the page but dies in the read. Restructuring a voiceover so the thought lands in the right place. Or taking a translated script that’s technically correct and giving it back its warmth, rhythm and point.
The aim isn't literal translation; nor is it generic business English.
It's English with the clarity, confidence and character of the original text still intact.